Our Founder & CEO

Brandon Levine

CEO & Founder

  • 1ST APPROVED ADULT-USE DISPENSARY IN SONOMA COUNTY
  • HOLDS 3 RETAIL, 3 INDOOR CULTIVATION, 1 MANUFACTURING AND 1 DISTRIBUTION LICENSES
  • DEVELOPED AND OWNS MULTIPLE PRODUCT BRANDS
  • FIRST NANOTECH PRODUCT TO MARKET
  • FIRST TO BRING NITROGEN-SEALED PACKAGING TO THE LEGAL MARKET
  • FIRST TO BRING LIQUID-COOLED LED LIGHTS TO CULTIVATION
  • FIRST TO BUILD THEMED DISPENSARY USING PROJECTion MAPPING
  • 100 PERCENT SELF-FUNDED, NOT OWNED BY A BIG CORPORATION

Brandon Levine is a Sonoma County native and has successfully operated numerous businesses in the last 15 years. At the age of 23, Brandon owned and operated a large tile company with more than 25 employees and improved many historical homes in Sonoma County and the Bay Area.

In 2009 serving as Executive director, Brandon began the successful application process for the first licensed dispensary in the City of Cotati. Since its inception in June 2010, Brandon has been setting increasingly high standards, and, in doing so, Mercy Wellness™ has been a model dispensary thanks to transparency and clear communication with local and state regulators.  Mercy Wellness™ was named after Brandon’s grandmother who inspired his mission for the dispensary: to provide a safe environment that offers education, compassion, and access to reliable, affordable products to members—all with a passion for giving back to the community.

In 2016, Brandon produced Elevated Cannabis Compliance Conference to educate individuals involved in the cannabis industry on best practices. This event was located in Sonoma County and had over 700 attendees for the two-day event from all over the United States. Industry leaders and many state and local officials participated. The event brought great minds together creating a network of support for the vastly growing cannabis industry.

After Elevated, Brandon continued his quest for safe medicine and launched CALYXGREEN, Inc. a cannabis packaging company that uses patented technology to hermetically seal dried cannabis flowers into cans with nitrogen. Nitrogen is an inert gas that’s widely used in organic food and beverage packaging because it is clean, safe and environmentally friendly. These tamper-proof cans ensure the cannabis is protected in its purest form and is not deteriorated by light, oxygen, or residual humidity. These cans are 100 percent recyclable and proven to keep flower fresh for up to two years, improving the way Mercy stores its cannabis.

The experience and knowledge of the commercial cannabis community placed Brandon on the Sonoma County Marijuana Technical Advisory Committee (MTAC), which included representatives from nearly every county agency and working groups such as Agriculture and the Environment, Enforcement and Land Use, Taxation and Revenue, Economic Development and Jobs and Health and Human Services. Together, to develop the ordinance that would regulate the industry in Sonoma County, these groups explored many facets of the cannabis industry and its impacts in the community.

In addition to MTAC, Brandon is also a board member of the California Growers Association (CGA). This statewide cannabis lobbying organization was formed in 2015 to protect and promote growers and independent businesses within California’s cannabis industry.

CGA works actively on the frontline of monumental policy decisions being made at the state level. In addition, he is also a member of the Sonoma County Growers Alliance (SCGA) which educates, collaborates and advocates for patient, cultivator and community rights and responsibilities. SCGA works cooperatively with all individuals, businesses and regulatory bodies to ensure that reasonable environmental, social and economic standards are set in place, helping cultivators within the community to participate and thrive responsibly.

In 2017, Brandon formed Fleuron, Inc., a 10,000-square- foot cultivation facility in the City of Santa Rosa. His extensive experience in the industry, track record of compliance, and his reputation for improving the neighborhoods in which he operates earned him this highly sought-after permit. Fleuron’s operational plans demonstrate cutting-edge environmental practices in recycling water and plant material, as well as utilizing green energy and LED lighting.

Currently, Brandon has two retail dispensary licenses from the Bureau of Cannabis Control and their respective local jurisdictions.  Mercy Wellness, his flagship operation, and Doobie Nights, an immersive retail experience infused with state-of-the-art architecturally mapped LED lighting. Blended illuminated sculptures with projection-mapped digital art and animation, and an interactive touch-screen wall that lets customers access information about products and brands further enhance the experience at Doobie Nights. A second Mercy location in Santa Rosa will open in Winter 2020-2021.

Brandon continues to work closely with city and county officials across Northern California as well as many local organizations. His ethics of working hard and community-mindedness, combined with a passion to share best practices with all interested in collaboration, make Brandon a great asset in any organization, and in any jurisdiction.

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