Born out of the rich legacy of Humboldt County, UpNorth is a proud ambassador for this special market, its values, and philosophy to the world beyond the Redwood Curtain. Through the careful curation of our partners and products, they aim to preserve and grow this Humboldt-style ethos far beyond Humboldt County. Unified firstly through a commitment to environmentally responsible cultivation practices, every product from every brand represented shares in common a discernible level of quality worthy of the namesake — quality that begins with love and ends with happy customers.