We rarely think of existence. Where do we come from and why? More importantly, where does our weed come from? Do you care? You should care. Even if you are a tiny bit you will have a deep love for our flower. All the water used in our cultivation is collected from the air, and Pure Beauty pulls no water from the California tap. Why? Because a single cannabis plant needs approximately 150-250 gallons of water to reach a flowering stage. Its cultivation has no runoff; even “safe” fertilizers and nutrients will contaminate surrounding water supplies making life inhabitable for indigenous species. Pure Beauty also loves animals. They love bugs and use them, like rolly pollies, earthworms, and nematodes along with friendly bacteria, fungi, and protozoa to create a “soil food web” which helps naturally prevent disease and plant-eating predators by working with the plant to provide nutrients and protection. And when they are done they donate all used soil to public parks. Because why not? Parks are great and we should all support them. And yes, we talk to our flower. These thoughtful cultivation practices and the good energy surrounding our flower in their life cycle creates robust terpene profiles, with a strong nose that—when you smoke it—you will understand the world in a different way.