Before coming together to create Connected, their team was the first commercial supplier of Cookies genetics in the legal California market. After several years working with them, it was time to develop their own brand identity.
Connected just rang true; it has so much meaning in the cannabis space and really in the underground market of anything. You got the connection, you have the plug and that's what they became. The strains and genetics were so highly sought after that you had to have some angle, some connection to get them. Connecting to the people that helped get them get there.